Pears Golden Moments Competition. We Time Beats Me Time Hands Down.

Pears is an iconic traditional British brand, the originator of those quintessential British soap posters we all know and love.

This year Pears is celebrating their 225th year.

In August I was one of 30 lucky Mums who got wired up to technology to measure brain activity and physiological responses. Luckily despite my rather fetching headband, the beautiful environment we were in and the team we were with, both put us at ease, as you can clearly see in the pics. 

We were tested to see which everyday activities would give us the maximum feel good moment, the most relaxation. You would think it would be the "me time" when we got to read a magazine, have a session of reflexology, or spend some time on social media, but no it was the "we time" with our children that prompted our most joyful responses, as indicated on the computers we were wired up to.

Aaron came with me and had a lovely afternoon in Covent Garden. We'd actually also been there the night before for an Ice Cream Sandwich event.

From all of the activities we did in Covent Garden that day in August, Pears was able to put together a Pears' Golden Moments Scale for Mums.

• A simple cuddle from our child unanimously gave mums a ‘feel good’ highpoint which topped the Golden Moments Scale
• Giving our child a small gift and watching them open it gave us a major boost, ranking 3rd on the Pears Golden Moments Scale.
• Checking Facebook scores lowest on the scale. In a world where digital escapism is increasingly mum’s easiest form of ‘me time’, Pears Soap found that this has the least positive impact on our emotional well-being – with Facebook and online clothes hopping coming bottom, and even making mums feel emotionally tired. 

Sloan Sheridan-Williams, Relationship expert, said: There are six emotional needs that determine personal happiness: Comfort, Variety, Love, Significance, Contribution and Personal Growth. ‘Me time’ can rarely tick all of these, but ‘We time’ has the potential to fulfil many more; the cuddle task came out on top and ticks a lot of these needs. Also, the fairy cake decorating scored highly and you could see the mums lighting up as they helped their child in this task.”
Rajneesh Varma, a spokesperson for Pears Soap, said: “Mums are often run ragged juggling several occupations and indulging in ‘Me time’ has long been cited as an immediate tonic. However, our research shows that it is actually everyday activities spent with their children, such as a bed-time story or decorating a fairy cake, that give mums a heightened sense of pleasure and emotional worth, and leaves them feeling and looking more vibrant long after they have completed the task.”

Pears says:

The scale is welcome news for mums today on ‘Blue Mum-Day’ - the most stressful day of the year for mums according to statisticians - when a combination of dark nights drawing in, holiday 
debt still to pay off and half-term child-care planning creates a tipping point in mums’ stress levels.

From the results Pears have concluded that the quickest route to happiness for Mums is:

A hug 

& 

decorating a cake with your child 

& 

a massage

Aaron is proudly carrying the cake we decorated together, in the pictures above. I love that the icing looks like a fish.

The findings of their experiment with us resonate with me really well. When I come home from dropping Aaron at school, I sometimes spend a couple of hours on social media, and when I come off it I do feel drained, and all of the housework and items on my to-do list are still there!

The time we spent together with Pears in August further reinforced to me that time needs to mean something, and quality time spent with my son certainly does. I am very grateful for the photos that Pears took that day, and have kindly shared with me, below.

These are the activities that scored highly, that included physical contact with our children: decorating a cake with them, washing their hands (with Pears handwash naturally), giving them a gift (kindly provided by Pears - a task which ranked 3rd on the Pears Golden Moments Scale) and giving them a cuddle. Activities that included physical contact.

Luckily I limit time on social media as I worked out a long time ago, that as much as I sometimes need a break from Aaron he is also the source of my joy! So as much as I often crave me time, when I get it, I often count down the hours and minutes till I see him again.

If you feel the same, and have a "Golden Moment" that you share with your child/children (and often these are everyday activities) then please share your moment in my blog comments below.

About My Blog Competition

This competition will be open to UK residents.

The "prize" is 50 pounds of John Lewis vouchers AND a goodie bag of Pears products. Please enter via Rafflecopter below

There are big prizes also up for grabs on PearsEurope Facebook, which you can navigate to, via Rafflecopter below. Over on Pears Europe Facebook:

Prizes: There will be one winner each week who will win a spot prize, and another winner who will win the star prize. (Five winners in total across the whole promotional period). Spot prizes include a family adventure experience, a family photo-shoot, a trip to Harry Potter Land for family of 4 and a trip to the Zoo for family of 4. The star prize will be a family holiday courtesy of a Thomson Holidays vouchers to the value of £2000. The Ts and Cs of that Facebook comp.

Good luck. I'd love you to watch the video about this Pears Golden Moments experiment. You may *coughs* see a couple of people you recognise #ProudFace

About Pears:

Pears soap, invented in 1789 in London, is the World’s oldest soap brand and owned by Unilever. Over the past 100 years, Pears have perfected the technology of hand crafting a bathing soap that preserves the youthfulness of skin using pure glycerine, oils and natural ingredients. The Pears philosophy of celebrating unadulterated beauty comes shining through in its iconic, core product; the Amber Bar tablet soap. Following its long-standing success, an extensive product range now includes Pears Hand wash, Shower Gel and Oil Clear Bar with further products launching in 2014, all of which have the same energising, rejuvenating effect on users.

Designed to take care of all skin types and all ages, Pears’ products are dermatologically tested, contain no animal derived products or colours and are safe to use on sensitive, delicate skin, adding moisture back in rather than taking it away. Established as the world’s first marketed transparent soap, Pears have crafted their purpose around the idea that true beauty is in its natural, pristine state; a defining principle which is embodied the iconic unblemished, transparency of its products.

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